ZEZMAN Holding at MIPIM

It's time to share our observations from one of the world's largest real estate exhibitions. The main trends, insights, and observations!

Sustainable development

While Ukraine is only gradually getting acquainted with the principles of sustainable development, the population of many European countries has a relatively high level of knowledge and understanding due to their focus on environmental protection and social welfare. As a result, businesses are also taking a responsible stance.

Road to Zero

Road to Zero is a popular and very important approach to accelerating the transition to a low-carbon future. The main goal is to reduce emissions of greenhouse gases and other harmful pollutants that contribute to climate change and pose a threat to health.

Many businesses are rearranging processes, because it is important to understand that each company is an agent of influence on the future. And methods and approaches in work have a direct influence on him.

BIM

BIM technologies are gaining favor with more construction and development companies. Graphs on paper are a thing of the past. It's time to adapt to modern realities, optimize processes and move toward digitalization.

Everything as a service

The rapidly developing service economy requires a fundamental restructuring of business and society. Global changes are underway and transforming the paradigm of audience needs from goods to services. The demands and requirements are increasing, so each product is equipped with additional functions, turning it into a service.

Senior living concept

The population of Europe is constantly aging. As a result, concepts are being formed to ensure decent living conditions for the elderly. These can be either separate colivings or complexes with furnished apartments, taking into account all the needs of people of a given age.

Vertical gardening

Vertical gardening has become increasingly popular in past years due to space-saving and aesthetic design..

Vertical gardening has become increasingly popular in past years due to space-saving and aesthetic design. According to a study by the National Association of Realtors, 42% of homebuyers consider gardening and outdoor living spaces to be significant factors when looking for a home. In addition, vertical gardens improve air quality, making them attractive to both buyers and sellers.

High usability

The one-size-fits-all approach to housing is gradually becoming a thing of the past. The audience needs are forcing developers to adapt the product.

Based on this, we can already form an idea of ​​what the future of the construction industry will be like. The world is moving in a certain direction and the future belongs to companies that are open to change, that understand the consequences of their actions and take responsibility.